Your gut says one thing. Your data says another. And you're stuck trying to figure out which one to listen to.

Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue.

Here's what I've learned after years of consulting clients who are intuition-led but need the data and strategy component: it's not one or the other. It's both. And there's an order to it.

This episode is about how to lead with your intuition—and then back it up with data so you can move forward with confidence.

Inside the episode:

1. The truth about leading with strategy when you're emotionally checked out
2. How to test whether your gut instinct is actually supported by revenue
3. Why I spent three months testing subject lines, CTAs, and timing before I committed
4. What to do when you love something but the numbers don't support it yet

Links:

1. Book a 90-Minute Brand Intensive: Buy here
2. Learn About 6-Month Brand Consulting: Here
3. Connect with me on Instagram: @klc.thestudio