Join us for an insightful conversation with Scott Benson, Team Lead at ReaL Broker, who brings over 13 years of expertise in the residential real estate market. Scott shares his unique journey from selling advertising to realtors to leading one of Canada's top real estate teams. We explore his career milestones, including achieving over a billion dollars in sales and being recognized as the #1 team in Canada for Sutton Group Quantum for a decade. Scott offers valuable insights on building and growing a successful real estate team, staying competitive in the industry, and the importance of genuine relationships and a client-first approach.

In this episode, Scott delves into practical strategies for lead generation, directive versus creative advertising, and the mantra "Work hard, be kind, stay humble." He also discusses the significance of team culture, brand building, and navigating the ever-evolving real estate market. Whether you're a seasoned professional or just starting in real estate, Scott's expert advice and candid reflections will provide inspiration and actionable tips for achieving success in this dynamic field.

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Podcast Notes:

-Real Estate Journey: Who is Scott Benson?

-From Pay Per Click to building and growing his real estate team

-Insights and tips for getting started in real estate

-Staying on top of the game: Lead generation

-Directive vs. Creative advertising

-”Lead with Revenue” - Gary Keller

-"Work hard, be kind, stay humble"

-Strategies for building and strengthening your brand

-Techniques for fostering and developing team culture

-Expert advice on navigating the real estate market