Welcome to the Going Pro podcast, where host Luke Sebastiani chats to special guest Gary Winter, the Director of W Sports and Media and an expert in athlete representation.

In this episode, Gary shares his profound insights on sports management and the commercial side of sport. He underlines the significance of learning from mistakes early on in your career and shares the reality of life as a sports manager.

Listeners will delve into how sports managers generate revenue and their role in talent identification, with Gary shedding light on the ever-important influence of social media in the sporting landscape and the business opportunities that can emerge when done right.

Throughout this engaging conversation, you'll be treated to captivating stories, including how Dan Evans went from controversy to becoming a valued client and the story of how they handled the Kyle Chalmers incident and the story of his exceptional ability to thrive under the intense scrutiny on the Olympic stage.

Gary will also discuss how innovative methods and campaigns can support Olympic athletes and how the power of financial freedom can provide athletes with choices when it comes to coaching. Scheduling and endorsements.

In the competitive world of sports management, athletes spare no effort, and there are so many real life journeys in this chat that speak to that! This was an all encompassing conversation on sports management - one that will give the listeners a behind the scenes look at the commercial realities of sport at the highest level.

This is the Going Pro Podcast