Mark Billige, CEO of global consultancy firm Simon Kucher and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends that will shape the future of data, generative AI and cost optimization.

Topics Include:

• Shift from Growth-at-All-Costs to Profitable Growth Models
• Monetizing the Value of Generative AI Offerings
• Treating Data as a Monetizable Asset for Software Companies
• Strategies for Expanding into the U.S. Software Market
• Rethinking Software Pricing and Revenue Models
• Organizational Changes Required for AI-Driven Innovation
• Avoiding Undervaluing Software Offerings and Leaving Money on the Table
• Balancing Cost Optimization with Investing in Growth
• Leveraging Partnerships/Acquisitions for New Market Entry