Daniele Di Mattia, Partner at McKinsey and Company and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends in Europe, Middle East, Africa and beyond that will shape the future of investment, product development as well as opportunities for regional and global expansion.

Topics include:

• Macro environment challenges and focus on cost optimization for software companies
• Generative AI's massive impact and expanding total addressable market
• The need for increased R&D investment in Europe, Middle East and Africa region
• Leveraging cloud elasticity and optimization for cost-conscious environments
• Impact of generative AI on product development and developer productivity
• Embedding generative AI in sales, marketing and customer operations
• Importance of data strategy and prioritizing high-value use cases
• Being bold and courageous in investing during technological inflection points
• Opportunities for software companies to lead in their respective market segments