AWS's Miguel Álava and BoardWave's Phill Robinson explore how European software companies can overcome market fragmentation, leverage cloud and generative AI, and adopt global strategies to scale competitively.

Topics Include:

• Introduction of Miguel Álava and Phill Robinson
• Overview of BoardWave's mission and community
• Challenges for European software companies in scaling globally
• Comparison of US and European software market dynamics
• Cloud adoption benefits for European software scalability
• Modern licensing models to centralize operations in Europe
• Impact of fragmented European markets on growth
• COVID-19's effect on sales strategies and efficiency
• Selling enterprise software across Europe via cloud tools
• Role of centralized marketing in global competitiveness
• Advantages of targeting the US before EMEA expansion
• BoardWave's "Voyager" model for scaling internationally
• Importance of solving universal versus local market problems
• Using cloud infrastructure to penetrate diverse markets
• Generative AI's role in product innovation and scaling
• Generative AI's transformational impact on global software industry
• European software companies' opportunity to lead in AI
• Building a collaborative European ecosystem for innovation
• Lessons from Silicon Valley's collaborative success model
• BoardWave's mentoring programs for European software CEOs
• AWS's support for cloud adoption and business scaling
• The evolving role of Chief Product Officers (CPOs)
• AI's potential to enhance cross-market product functionality
• Strategic next steps for scaling European software businesses
• Vision for Europe as a software superpower by 2034

Participants:

• Phill Robinson – Founder, Boardwave
• Miguel Alava – EMEA ISV General Manager, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/