AWS for Software Companies Podcast

Ep080: When AI Meets Accounting - How Sage is Transforming Business Software


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From cost management to practical implementation, Sage's Amaya Souarez shares invaluable insights on building AI-powered business tools that deliver measurable value to customers.

Topics Include:

  • Amaya Souarez introduced as EVP Cloud Services at Sage
  • Overview of Sage: offers accounting, finance, HR and payroll tech for small businesses
  • Company emphasizes human values alongside technology development
  • Amaya oversees core cloud services and operations across 200+ products
  • Sage Co-Pilot announced as new AI assistant – helping automate invoicing and cash flow management
  • Common misconceptions with Generative AI
  • AI solutions aren’t always solution to every problem
  • Compares AI hype to previous blockchain enthusiasm
  • Emphasizes starting with clear use cases before implementation
  • Difference between task-based and reporting-based use cases
  • Partnering with AWS to build accounting-specific language models
  • Different accounting terminology varies by country
  • Using AWS Bedrock and Lex for a domain-specific language model development
  • Multiple AI models may be needed for single solution
  • Customer feedback drives project funding decisions
  • AI development integrated into regular product roadmaps
  • Focus on reducing cost per user for AI features
  • Success story: reducing 20-hour task to 5 minutes
  • Tracks AI usage costs per customer interaction
  • Early Gen AI hype caused confusion in the market
  • Plans to make domain-specific models available via API
  • Will offer language models on AWS Marketplace
  • Emphasizes practical AI application over blind implementation


Participants:

  • Amaya Souarez - EVP Cloud Services and Operations, Sage


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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