In this episode, we spoke with Julie Faktor freelance design writer and Co-Founder/Creative Director of Yonder.

Along with her business partner, Benjamin Gay Yonder creates a hybrid service bringing advertising and design together under one roof. This is a good analogy for Julie as well who throughout recent years has sought to bring more awareness to each side in the advertising/design divide through her work with the AGDA and AWARD councils.

We spend some time in this conversation talking about living in San Francisco and working with the legendary Goodby Silverstein & Partners. Julie was in San Francisco during not only the Dot Com Boom but also for its Bust so we discuss what the city felt like in its peak and after the dust settled.