This episode we’re with Ben Miles, Executive Creative Director at Interbrand Australia.

Ben has been with Interbrand for over a decade and during that time has seen it evolve and change — this is what Ben terms the ‘three horizons of Interbrand Australia’. We spend some time unpacking these periods, why people made the culture and how the studio has tried to ‘stand apart’ from what is expected of them. We also discuss the new ownership and how big data will further evolve the studio.

Matt often refers to Ben as the most optimistic designer he knows, thus the idea of optimism, blind or realistic, is discussed and how Ben’s view on it has changed. Throughout this episode we dig into specific projects (Telstra, G’ AY MATE and The Prince Akatoki), exploring the concepts and how the ideas developed. Ben is a big believer of ideas, but he always wants to know what happens next, how does it grow and get people behind it.

Special thanks to Streamtime for their steadfast support and motivation. If you haven’t tried their software yet, well, you’re wasting time, literally.

Links:

Streamtime https://streamtime.net

Ben Miles Instagram https://www.instagram.com/benmilesaway

Interbrand Australia https://www.interbrand.com/au

G’ AY MATE https://vimeo.com/266815002

Telstra Case Study https://vimeo.com/51031917

FITCH https://www.fitch.com/home

AGDA NEW https://vimeo.com/89462677