AWS for Software Companies Podcast

Ep112: Transforming Product Development with AI - Miro and The Art of the Possible


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Jeff Chow, Chief Product and Technology Officer at Miro, explores how harnessing AI — in addition to reshaping teams and workflows — accelerates the product development lifecycle. He also shares insight into how Miro is embracing new technology and ways of working to transform its Innovation Workspace.

Topics Include:

Platform & Partnership

  • Miro serves 250,000+ customers with 90+ million knowledge workers using their Innovation Workspace
  • Platform supports discovery, definition, and delivery phases of innovation process
  • Real-time multiplayer canvas enables team co-creation across multiple formats, including seamless transitions between structured and unstructured work.
  • Three-tier AWS partnership: infrastructure backbone, AI services (Bedrock/Q), and joint customer solutions


Innovation Challenges & Friction

  • Product development lifecycle bottlenecks: separate tools per function create process delays and collaborative friction
  • Pain points include stalled product kickoffs, lengthy design ideation cycles, and process delays from engineering architecture discussions.
  • Leadership struggles with project visibility and strategic alignment across initiatives


AI Transformation

  • AI fundamentally shifts workflows with universal knowledge access at fingertips
  • Craft democratization blurs traditional role boundaries (PMs prototyping, developers designing)
  • Agentic workflows and agents collapse traditional development stack layers
  • AI shortcuts enable one-button synthesis of workshops into product briefs
  • Product development lifecycle compression from 20 steps to 5 key phases
  • Bedrock and Q services create significant business acceleration


Organizational Design

  • Common organizational rhythms and rituals create shared working language
  • Driving maximum impact by aligning on big initiatives vs. distributed priorities
  • Collaborating across all functions — product, engineering, design — and at all organizational levels
  • Bottom-up innovation requiring clear problem communication throughout organization
  • Inclusive environments welcoming ideas from junior and introverted team members
  • Working backwards planning and PR FAQs adopted from Amazon methodologies


Creating the next big thing with Miro

  • Large enterprises use Miro for strategic planning, OKR planning, capacity planning, roadmapping
  • Visual proof-of-concepts and live demos make abstract concepts tangible
  • Same-day product brief delivery improves team collaboration and ownership
  • Voice of customer integration: automated synthesis of feedback into feature development
  • Miro uses Miro internally to build next-generation features
  • Enhanced employee engagement alongside improved business outcomes
  • Customers consistently achieve 2-3x time-to-market improvements


Participants:

  • Jeff Chow – Chief Product and Technology Officer, Miro
  • Johan Broman – EMEA ISV Head of Solutions Architecture, AWS


Further Links:

  • Website: https://miro.com/page/product-leaders/
  • Miro in the AWS Marketplace


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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