In episode 10 we gained some fantastic insight into best pitch practice from Tony Spong at AAR. Tony’s intermediary experience - seeing the process from a client and agency perspective, got us thinking how useful it would be to involve some clients in our future episodes.

So, we finish the year with the first of our client perspective episodes. Katie Pattison has been managing marketing budgets at FTSE100 businesses for 25 years, during which time she has hired agencies of all shapes, sizes, and disciplines.

In this interview, Katie shares her experience of agency new business approaches, lasting agency relationships, and her top tips or gaining and retaining clients.

As always, we’ll be giving away a copy of Katie’s recommended read The Alchemist by Paulo Coelho. Listen in to find out how to win.

We’ve loved producing Small Spark Theory this year and have been overwhelmed by your feedback. We’ll be back in the New Year, chatting with more clients and experts and will be unveiling details of a very special Small Spark Theory event. For more details, sign up for our newsletter here or for more information on improving your agency new businesses effectiveness, please get in touch here.

Have a wonderful festive break and see you in 2018.