In previous episodes we’ve touched on the importance (or not) of agency positioning and over the last year it’s a subject that’s been popping up more frequently in my discussions with agencies.

So I was delighted to meet David C Baker at a Design Business Association event late last year. David is an author, speaker and leading thinker on agency positioning. Over the last 25 years he has advised hundreds of creative businesses across the world to help them make sense of what comes next.

I managed to persuade David to join me on Small Spark Theory to chat about his latest book, why positioning matters, and how to get started.

We’ve got a signed copy The Business of Expertise: How Entrepreneurial Experts Convert Insight into Impact & Wealth, to give away to a lucky listener, simply join in the conversation at @gunpowdertweets  #smallsparktheory.

You can hear more from David at 2Bobs, his fortnightly podcast with Blair Enns and read more at www.ReCourses.com

Also recommended in this episode are:

 

The Daily Stoic by Ryan Holiday

Bird by Bird by Ann Lamott

A Beautiful Mind 

 

To find out more about New Business Roundtables at YCN contact Nick Defty.