Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way.

This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check the link in the show notes.

Let's dive in!

Links for show notes:

How to use campaigns in your strategy 'Deep Dive' with Ayo Abbas: https://henbe.co.uk/2023/05/25/ep-127-deep-dive-how-campaigns-can-improve-your-strategy/

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