AI executives from Archer, Demandbase and Highspot and AWS reveal how they're tackling AI's biggest challenges—from securing data, managing regulatory changes and keeping humans in the loop.

Topics Include:

• Three AI leaders introduce their companies: Archer, Demandbase and Highspot's approaches to enterprise AI
• Demandbase's data strategy: Customer data stays isolated, shared data requires consent, public sources fuel training
• Geographic complexity: AI compliance varies dramatically between Germany, US, Canada, and California regulations
• HighSpot tackles sales bias: Granular questions replace generic assessments for more accurate rep evaluations
• SBI framework applied to AI: Specific behavioral observations create better, more actionable sales coaching
• AI transparency through citations: Timestamped evidence lets managers verify AI feedback and catch hallucinations
• Archer handles 20-30K monthly regulations: AI helps enterprises manage overwhelming compliance requirements at scale
• Two compliance types explained: Operational (common across companies) versus business-specific regulatory requirements
• EU AI Act adoption: US companies embracing European framework for responsible AI governance
• Human oversight becomes mandatory: Expert-in-the-loop reviews ensure AI decisions remain correctable and auditable
• The bigger AI risk: Companies face greater danger from AI inaction than AI adoption
• Agentic AI security challenges: Data layers must enforce permissions before AI access, not after
• AI agents need identity management: Same access controls apply whether human clicks or AI acts
• Human oversight in high stakes: Chief compliance officers demand transparency and correction capabilities
• Future challenge identified: 80% of enterprise data behind firewalls remains invisible to AI models

Participants:

• Kayvan Alikhani - Global Head of Engineering- Emerging Solutions, Archer Integrated Risk Management
• Umberto Milletti - Chief R&D Officer, Demandbase
• Oliver Sharp - Co-Founder & Chief AI Officer, Highspot
• Brian Shadpour - General Manager, Security, Amazon Web Services

Further Links:

• Archer Integrated Risk Management: Website – LinkedIn – AWS Marketplace
• Demandbase: Website – LinkedIn – AWS Marketplace
• Highspot: Website – LinkedIn – AWS Marketplace

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/