Feuer/Mesler gallery director and partner Lauren Marinaro talks about:
The evolution of Zach Feuer's gallery over the eight years she's been working with him, to the point now where they've closed their Hudson, New York gallery, and merged with Joel Mesler of Untitled gallery to form Feuer/Mesler on Grand Street; growing into and evolving with Zach Feuer's gallery, starting as a gallery assistant fill-in in the summer of 2008 and how after the market crash started taking affect in the art world, she was able to stay on because she was the least costly employee; interacting with the more random population of visitors to the gallery, some of whom are genuinely curious, and others who are outright aggressive in their questioning, and how to handle them; artists who want the gallery to place ads for them in Artforum- the pros and cons of doing it, and whether it's ultimately a good business move or not; what happened to Zach Feuer's gallery when Hurricane Sandy hit in October 2012, and how ultimately, considering the circumstances and what other galleries went through, things turned out relatively well; the evolution of the gallery over the years up to their current, non-white-cube space on the Lower East Side, and how impactful the Instagram-era has become to the gallery and art world; and Feuer's solid record representing women artists as part of its program.
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By Michael Shaw
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Feuer/Mesler gallery director and partner Lauren Marinaro talks about:
The evolution of Zach Feuer's gallery over the eight years she's been working with him, to the point now where they've closed their Hudson, New York gallery, and merged with Joel Mesler of Untitled gallery to form Feuer/Mesler on Grand Street; growing into and evolving with Zach Feuer's gallery, starting as a gallery assistant fill-in in the summer of 2008 and how after the market crash started taking affect in the art world, she was able to stay on because she was the least costly employee; interacting with the more random population of visitors to the gallery, some of whom are genuinely curious, and others who are outright aggressive in their questioning, and how to handle them; artists who want the gallery to place ads for them in Artforum- the pros and cons of doing it, and whether it's ultimately a good business move or not; what happened to Zach Feuer's gallery when Hurricane Sandy hit in October 2012, and how ultimately, considering the circumstances and what other galleries went through, things turned out relatively well; the evolution of the gallery over the years up to their current, non-white-cube space on the Lower East Side, and how impactful the Instagram-era has become to the gallery and art world; and Feuer's solid record representing women artists as part of its program.
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