Q1 Is “Ethics in PPC” something you ever think about? If so, in what way(s) do you think about it?

Q2 Do you think there is a difference between your own ethics in PPC and ethics for advertisers?

Q3 What, if any, ethical obligations do you feel you have when it comes to advertising on clients’ behalf?

Q4 Have you ever faced an ethical dilemma in your PPC career? How did you handle it?

Q5 What do you think are the biggest ethical gray areas in PPC currently?

Q6 If a client wants to do something that is in an ethical gray area, how do you handle it?

Q7 What is currently in your “just because we can, doesn’t mean we should” bucket for PPC?