Dr. Nick Fine⁠ is user research leader, known for advocating standards within the broader UX design community. He is also a recurring guest on our podcast. In this follow-up session, we continue exploring the theme of 'Better at UX Research than AI' and delve into the future of user research practices. We discuss how the UX industry and its user-centric approach will evolve over the next five years, emphasizing the significance of evaluative research in today's landscape, among other topics.