Brad Frost is a leading expert in the field of design systems, best known for his Atomic Design methodology. His work has profoundly shaped how organisations approach building scalable, consistent, and flexible design systems across brands and platforms.

This thought-provoking discussion explores the critical importance of getting design tokens right, the common challenges teams encounter when implementing design systems, and practical strategies for overcoming these obstacles. Brad draws from his extensive experience working with organizations of all sizes to offer insights on creating systems that are not just technically sound, but genuinely useful and adoptable.

As AI and automation reshape the design landscape, Brad provides a compelling perspective on how human-centered design systems can remain relevant and valuable in an increasingly automated world. Whether you're a design systems veteran or just beginning your journey, this episode delivers honest, practical advice for building systems that stand the test of time while adapting to ever-evolving technology and organizational needs.

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Join us for a candid and crucial conversation with UX research and service design leaders Dr. Nick Fine and Thomas Wilson as they tackle one of the industry's most pressing but rarely discussed challenges: ageism in tech and design. In an era where UX leadership roles are increasingly disappearing and AI is reshaping the landscape, our guests share invaluable insights on building a sustainable, age-proof career.

This thought-provoking discussion explores the critical decision points between individual contributor and management paths, offering practical strategies for becoming truly irreplaceable regardless of your career stage. Fine and Wilson draw from decades of experience to highlight the skills, mindsets, and approaches that create enduring value in an ever-changing industry. Whether you're early in your UX career or a seasoned professional navigating industry shifts, this episode delivers honest advice for remaining essential and impactful in the face of technological disruption and changing workplace demographics.

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Join us for an insightful discussion with Pavel Samsonov, a seasoned UX leader whose journey through product management at industry giants like Amazon and Bloomberg has shaped his unique perspective on measurable design impact. Pavel breaks down why establishing a clear North Star is critical to UX success and how designers can create attributable work that gets recognized.

In this actionable conversation, we explore the art of failing safely as an essential component of effective UX practice. Pavel shares invaluable insights on navigating systemic challenges, implementing meaningful design metrics, and applying key principles from his time at Amazon that can transform how teams approach user experience. Whether you're looking to demonstrate your design's business impact or seeking to align your UX process with organizational goals, this episode offers practical wisdom for creating work that truly counts.

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Join us for an eye-opening discussion with Debbie Levitt, a UX research leader, accomplished author, and career coach who's tackling the tech industry's most critical challenges head-on. Drawing from her latest book, Debbie explores how professionals can navigate the seismic shifts happening in tech – from widespread layoffs to AI's growing influence on the workforce.

In this timely conversation, we explore practical strategies for future-proofing your career. Debbie shares invaluable insights on developing your "Plan B," helping you assess your transferable skills, uncover hidden opportunities, and chart a course toward career resilience. Whether you're concerned about job security or simply wanting to expand your professional horizons, this episode offers concrete steps to transform uncertainty into opportunity.

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Today, I’m chatting with ⁠Manuel Lima⁠, a UX design thought leader, author, and leading figure in visual culture development, the intersection between art and technology, and data visualisation. Manuel Lima's latest book, The New Designer: Rejecting Myths, Embracing Change, challenges traditional notions of design by emphasizing designers' ethical responsibilities in today's society. 

In this thought-provoking conversation, we explore how design shapes not just what we see but also how we live, think, and interact with the world around us. Manuel dismantles traditional design paradigms and presents a compelling case for designers to embrace their role as architects of change, addressing crucial challenges at personal, societal, cultural, and environmental levels.

Today, I’m chatting with Lawton Pybus and Thomas Stokes, UX Research veterans and founders of Drill Bit Labs, a research strategy consultancy.

They have also researched and authored several UX industry meta-reports and educational articles that can help UX researchers, designers, and UCD leaders stand out from the crowd.

In this riveting episode, we explore:

💼 The evolving UX industry job market: insights into the skills, roles, and opportunities defining the next generation of UX researchers.

🤖 AI's growing role in UX Research: how artificial intelligence is reshaping our methodologies and deliverables.

🔬 Essential and more advanced research methods: tried and tested, and innovative techniques that are pushing the boundaries of marrying user needs with tech advancements.

And much more.

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My guest today, Wolfgang Bremer, is an award-winning UX leader and design executive who has worked in multiple Fortune 500 companies. In his career to date, he has managed several highly performing global design orgs and teams.

In this conversation, we delve into a few topics surrounding design leadership:

And much more.

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Thomas Wilson is a UX design thought leader, service designer and industry veteran currently focusing on CX/UX/EX and AI strategies.

In this session we delve into a few hot topics: service design and its stark differences across the UK and the US, how future digital services can be shaped with AI, why absolutely everyone needs a portfolio and what makes for good and bad design leadership.

We also discuss the recent theme of 'founder mode' and how it's masking more pertinent issues of innovators vs adaptors in tech.

This episode offers valuable perspectives for design professionals and enthusiasts on staying ahead in the rapidly evolving field of experience design.

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Greg Nudelman is a UX thought leader, serial design book author and speaker. With over 32 projects in AI, he's a true veteran in emerging tech-powered user experience design.

In this session, we discuss the evolving landscape of UX design in the era of AI. Greg shares key challenges, principles and how to pick the right tools to deliver great user experiences and become more future-proof. We also delve into how tech teams can pick the right use cases for AI projects, the value of field research and user interviews, and the concept of digital twins, value matrix and more in UX design.

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Christian Crumlish is a UXer turned product management leader. He's also an author of the Product Management for UX People book and a host of Design in Product community and conferences on the same topic.

In this conversation, we delve into the turf wars between UX and PMs, the unique challenges from both sides, potential career transition strategies and tactics for those keen to take their UCD skills to more business-oriented realms and much more.

Don't forget to share this episode with your friends and colleagues—it's a conversation worth spreading!