In this episode, we spoke with Rich Davy, Design Director of Lowe Profero.

Rich is a well-known entity in Australian digital agencies with his LinkedIn page reading like a who’s who of the industry; DT, Deloitte Digital, Reactive, Isobar to name a few. Since recording Rich has taken a new position as Associate Creative Director at Huge in NYC.

In this conversation, we spend a lot of time talking through his design journeys in London and New York, Rich’s own studio, Red Afro and what insights he was able to bring back to the Oz industry. Obviously, UX featured a lot throughout the 45 minutes as we delved into digital transformation and the importance of language in design.