Fred Perry, Iconic Wimbledon Champion. From 1952 until today his famous polo shirt has remained one of the most recognised single pieces of men’s clothing. From Paul Weller, Terry from The Specials, Blur, JFK this most iconic brand was and has been worn by many influential people. Was Fred a marketer, inventor, designer, entrepreneur or a sportsman? Of course he was all of these. The passion he had for what he did from sports to creating was inspiring and when he created the Laurel Wreath his legacy was cemented. Join me as I talk on location in London with Richard Gilmore, the MD of Fred Perry as he explains all about the brand, the vision, the designs and most of all Fred Perry himself…Oh and why it all comes back to Tennis…