When you see that font on a brand label you automatically get drawn to it! at the sametime the branding, font, graphics, logo , colour of the logo these are the most important part of any brand.

The well known brans like LV,Prada, Gucci, Ralph Lauren, DKNY, Burberry all of these brands have had huge amount of focus on their branding and how its commicated to each of us and why the logos have become huge focus, how its all invented is the only way to find out how a brand commicators works and develops the most important part of a brand which carries the look and story of the brand.

Andrew Higginbotham who is a brand commicator who has worked with some amazing brands in menswear. At the age of 10 Andrew knew what he wanted to become and from there onwards has become well known within his art. Andrew was the designer who designed the rebranding of John Simons and few other menswear brands. Andrew explains why menswear branding Graphics, fonts to the point of the colour on the label the authenticity is so important to understand.

Join Andrew and myself on one the most interesting conversations about how branding and telling the story of a brand is one the most important parts in developing a brand be it in menswear or anything else you can't miss this episode.

Most of all to understand why Is Menswear Branding Graphics Designer as Important as Everyone Says?

You can find Andrew Higginbotham here