PPC Live The Podcast - The F*ck ups that led to Triumphs

EP18 - Handling GDN Mobile Exclusions


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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). 
Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji)
Q1.1: Who here has been using one or both of these in their Display campaigns? 
Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part? 
Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds. 
Q3.1: Anyone know of a negative placements list that is just apps? 
Q3.2: Would people be interested in crowdsourcing one? 
Q4: What opportunities do you see opening up with this change? 
Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change?
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PPC Live The Podcast - The F*ck ups that led to TriumphsBy Anu Adegbola

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