The guys define some of the more misunderstood rumors and memes in the business and copywriting worlds... starting with "momentum", and what veterans mean when they talk about movement being the main step in ANY process or project.

You'll never again wonder why you didn't get something important done... cuz you'll now be forever cursed with the knowledge of exactly what is required to charge from Idea to Finished Project. (And no, running around the office like a headless chicken isn't the kind of movement we're talking about here.)

Included are riveting rants about what it actually took for these writers to "suddenly" get recognized as A List writers. And all the pitstops, pitfalls and obstacles they overcame (that you're probably gonna face, too, just like all the other ambitious writers and entrepreneurs committed to getting it right). (Oh, the adventures and dark alleys lurking out there, waiting for you... but you'll be prepared, instead of blundering blindly into them like these veterans did.)

More: The essential mentorships you must pursue... why being too competitive is a chain holding you back... why humility will forever be one of your main tools...

... and the secrets of combining actual craftmanship with Artificial Intelligence to have breakthrough creative sessions every single time you need them.