In this episode, we chat with the senior ecommerce manager at Represent – the streetwear powerhouse redefining product drops and customer experience. With new collections landing weekly, Represent is mastering the art of constant innovation and fan-driven hype.

We unpack how the team leverages split A/B testing to refine every touchpoint, how AI is powering smarter scale, and the philosophy behind building an online experience as elevated as the clothes themselves. From operational precision to cultural resonance, this is a deep dive into one of fashion’s most forward-thinking ecommerce strategies.