CharleChats: The Ecommerce Podcast

In this episode, we sit down with the founders of Sult – the next-gen electrolyte start-up shaking up the wellness space. With Mill G (TikTok & Instagram creator) and Henry at the helm, Sult is proving how a brand can grow by putting community first.

We unpack the realities of building a business in public, the pros and cons of documenting your journey from day one, and how openness can spark both loyalty and imitation. From scaling internationally while staying true to their followers, to creating a brand where the community literally sees themselves in it, this is a raw look at what it takes to launch and grow a start-up in 2025.

In this episode, we chat with the senior ecommerce manager at Represent – the streetwear powerhouse redefining product drops and customer experience. With new collections landing weekly, Represent is mastering the art of constant innovation and fan-driven hype.

We unpack how the team leverages split A/B testing to refine every touchpoint, how AI is powering smarter scale, and the philosophy behind building an online experience as elevated as the clothes themselves. From operational precision to cultural resonance, this is a deep dive into one of fashion’s most forward-thinking ecommerce strategies.

In this episode, we sit down with Rob Abrahams, co-founder of COAT Paints – the DTC brand shaking up the traditional paint industry. Born from a conversation in a pub, COAT has grown rapidly to £10 million in revenue and is now on an ambitious journey to £100 million.

We explore how they’re modernising a legacy category through bold branding, a premium product experience, and a sharp focus on customer needs. Rob shares why the age-old debate of brand vs. performance marketing is outdated – and how COAT is building growth through what they call “performant marketing.”

Whether you’re in DTC, love challenger brands, or want to hear how to scale without selling out, this one’s packed with inspiration and insight.

In this episode, we sit down with the eCommerce Manager of Hoodrich, the streetwear brand making serious waves in the fashion industry. From humble beginnings to becoming a globally recognised name, Hoodrich has built a powerful community and brand identity that resonates deeply with its audience. We unpack how they’ve scaled their eCommerce operation, driven growth through strategic retail partnerships, and stayed culturally relevant in a fast-moving space. Whether you’re building a fashion brand or looking to elevate your digital strategy, this conversation is full of practical insights and inspiration.

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In this episode, we sit down with Darcy from Absolute Collagen, the powerhouse brand that’s revolutionizing the beauty and wellness space. This brand went from 0 - 30 million in just 6 years. We dive into the story behind the brand’s rapid growth, how they’ve built an incredibly loyal customer base, and the strategies that have propelled them to success in a competitive market. From product innovation to scaling an eCommerce business, this conversation is packed with valuable insights for brands looking to stand out.

SPONSORED BY Brightpearl By Sage -  VISIT https://www.brightpearl.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Bower Collective’s vision is to eliminate plastic waste and help consumers enjoy a more sustainable home with our range of delightful natural products. Bower Collective launched in 2020 by old friends Marcus Hill & Nick Torday. They share a passion for sustainability and using business as a force for good!

Nick joins Nic on the CharleChats sofas to discuss their incredible growth and road to profitability. This brand grew first-order-subscription rates from 20% to 80% in 12 months! An episode not to miss!

SPONSORED BY Brightpearl By Sage -  VISIT https://www.brightpearl.com/?utm_sour...

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?ut...

Anne Louise, founder of Anne Louise Boutique, joins us on the sofas to discuss the incredible growth she’s seen since launch the clothing brand. Anne left her job in insurance and now runs a business that sells dresses worn by the stars.

SPONSORED BY Brightpearl By Sage -  VISIThttps://www.brightpearl.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast

Also check out Inventory Planner By Sage. Inventory Planner proactively recommends purchases, based on advanced forecasts, to help you control your costs and maximise your profit. VISIT https://www.inventory-planner.com/?utm_source=Charle+Podcast&utm_medium=Charle+Podcast&utm_campaign=Charle+Podcast&utm_id=Charle+Podcast 

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Chief Revenue Officer of the leading Shopify analytics app, Triple Whale, joins us on the sofas. We discuss the challenges brands face with tracking and analytics and the trends Triple Whale see over 20 thousand brands.

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Ed & Andy, join us on CharleChats: The Ecommerce Podcast. We discuss the journey to AKT London's global success, the challenges along the way and their key levers to growth. This is an episode you do not want to miss.

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Lex, Group Head of Marketing, joins us on CharleChats: The Ecommerce Podcast. Lex shares how he leads marketing for the world-leading sports group including Gilbert Rugby & Gray-Nicolls marketing strategies. We discuss the challenges, the mission and the future of these sports.