#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 What are the primary sources of data you utilize in your regular PPC management?

Q2 How heavily do you rely on analytics data from Google Analytics or a similar type of on-site behavior tracking program?

Q3 If analytics data were to become unavailable or provide a lot less detail than it currently does, how would that impact you? What would you do?

Q4 Facebook is an interesting case study in PPC data going away after iOS 14.5. What, if anything, have you learned from this situation?

Q5 Are you doing anything now to prepare clients or stakeholders for a potential loss in data that they have become used to having access to?

Q6 What keeps you up at night when it comes to PPC data? Are you concerned about having a lot less data to work with in the near future? Why or why not?

Q7 What are you most hopeful about when it comes to PPC data?

Thank you for listening!

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