#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Which keyword match types are you currently targeting in your Google Ads campaigns? Why are you using or not using the available match types (broad, phrase or exact)?

Q2 Are you currently running campaigns with segmented match types in Google Ads? If so, why and if not, why not?

Q3 Part of the argument for not segmenting match types in today’s Google Ads accounts is that the machine learning (ML) does better if you don’t segment. Has this been your experience?

Q4 Have you changed the way you set expectations for newly unsegmented or existing unsegmented campaigns in Google Ads?

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