Heritage businesses often grow out of enviable, deep roots, yet today many legacy companies are run by corporate types wanting to trade on a brand name, not recognizing the original family creativity. Today I'm joined in the studio by three young powerhouses—Eliza Crater of Sister Parish Design, Valentin Goux of Rinck, and Freddy Victoria of Victoria & Sons—who discuss how they are working to respect their origins while innovating to remain relevant.