#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How important do you think expectation setting is for clients/stakeholders when it comes to PPC?

Q2 Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? If so, how and when do you do it?

Q3 Do you have any kind of standard language you use (either written or in conversation) when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?

Q4 Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?

Q5 What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?

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