Do you have "dream clients" you'd like to work with? Every top writer and consultant has that list, though they may keep it secret. The guys spill their client bucket lists here, and there are surprises.

Then they tackle a familiar subject to every creative who ever lived: How to balance your gut instincts against data-driven decisions. (It will haunt your entire career, and there actually is a well-thought-out process to do it right.)

Then everyone both praises and trashes AI, which is how every thinking person should be approaching the robots squeezing into our collective lives. Plus: How to use real- world travel and adventure as fuel for amazing copy.