November 02, 2022

EP228 - Programmatic Advertising

32 minutes

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What does the term “programmatic advertising” mean to you?

Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using?

Q3 What is your biggest challenge or frustration when it comes to programmatic advertising?

Q4 Questions for Marc Poirier -

What do you see as the best use cases for programmatic for Google advertisers?

What are the biggest differences between traditional PPC and programmatic advertising?

How to best leverage programmatic in a holistic way to augment existing social, search campaigns? And how to show impact? If GDN is already being used, what is the USP of other platforms that could be a differentiator for insisting on Programmatic?

How can smaller advertisers onboard and activate data?

If you have to choose platforms for programmatic, what are the factors you would consider for a specific type of business at a specific location selling a specific product assuming that the specific is “X” here and it can change with different scenarios?

One Q I had was around embedding the Meta pixel or any other ad channel (LI, TW, etc) as a view-tag in CTV campaigns & RT those CTV view audiences via native social. Never done it but want to. Would that work u think?

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