The guys go deep on trust, the main factor behind any longevity in a brand's lifespan. And boy, has the landscape for that kind of trust changed. Old school brands still rely on consistency in quality and message... and also offer stark (and gruesome) examples of how to blow up even decades-old reliability with a single blunder.

Yet, modern influencers on social media seem to thrive on "influence economics" that leave OG advertising veterans scratching their heads.

But the guys think they've uncovered the common binds that even the trolls have to respect: Intent.

If you market to human beings, you need to hear everything said in this episode, and take it to heart.

And good luck to us all...