In this episode, we spoke with Tony Prysten, Digital Director at Mccann in Melbourne.

Originally an industrial designer, Tony evolved into the world of digital leading his own agency Igloo for 20 years. Tony has worked on significant digital strategies, campaigns and implementations for Metro, Mazda Australia, Cricket Australia, Quit Victoria, VicHealth, Cancer Council Australia and Red Cross Blood Service.

We found out about Tony’s roots in industrial design and how he evolved from industrial to branding and graphics, then digital and now is championing digital design in the advertising world.

Tony has unique perspective from running a design studio for two decades and then not only moving to advertising but also from employer to employee.