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In today’s episode, we delve into the remarkable journey of entrepreneurship against all odds with our special guest, Leslie Danford. Leslie embarked on creating her own business during a time most would find daunting—eight months pregnant and amidst the chaos of 2020. Her story is inspiring and packed with practical advice for anyone contemplating starting a business while navigating life’s unpredictability. Whether you’re a parent, juggling multiple roles, or simply looking for motivation to take the leap into entrepreneurship, this episode promises a wealth of insights and actionable tips to empower your journey. Join us as Leslie unfolds the realities of starting a business during challenging times and how to triumph over adversity with resilience and strategic planning.

Today on the Savvy Scribe Podcast:

• Leslie shares her journey of starting a business in 2020 amidst the pandemic, while being pregnant and facing the challenges of homeschooling and managing her role in a hospital.
• She emphasizes breaking down overwhelming tasks into manageable steps and starting with small experiments to validate business ideas.
• Leslie highlights the importance of mental and physical health during stressful times.
• We had a discussion on the transition from being laid off to deciding to start her own business.
• Leslie outlines her product development and market research approach through interviews and formula testing.
• The conversation touches on the value of community support and networking through groups like Startup CPG.
• Leslie suggests setting aside explicit time for business tasks, even in a hectic personal life, and the importance of discipline in making gradual progress.
• She shares her strategy of approaching local store managers directly, demonstrating perseverance in business development.

Visit Leslie’s website:

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