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In this episode, we’re switching gears a little. Instead of pitching yourself as a freelancer to land clients, we’re talking about PR pitching, how to get your ideas, your expertise, and your story in front of journalists and media outlets.
As a nurse writer, you’re not just selling writing. You’re building a personal brand and positioning yourself as an expert. Getting quoted in an article or featured in the media strengthens your portfolio and gives you something powerful to share on LinkedIn and across your website. It puts you in front of potential clients too.
Pitching a journalist and pitching a potential client actually have a lot in common. You need to know exactly who you’re talking to, give them a reason to care, make your value clear, and get past the fear of hitting send.
My guest today is Zach Schleien, a fractional CMO, entrepreneur, and founder of Press Pitch AI. We talk about how to pitch yourself and your expertise, get noticed, and use PR as another tool for building authority as a freelance nurse writer. Zach also walks us through Press Pitch AI, a tool that automates the research and outreach process and helps keep your email domain safe, which matters a lot if you’re doing any amount of cold pitching. The last thing you want is to get flagged or banned after a big pitching push.
About Zach Schleien
Zach Schleien is a Fractional CMO and the former CEO of Filteroff, the video speed dating app that raised over $2.4M and was acquired by Spark Networks.
He led Filteroff from idea to exit, scaling a global community that hosted more than two million video speed dates and hit #1 on Product Hunt. His work has been featured in The New York Times, BBC, and ABC News.
Zach’s path into tech and marketing began with Top Romp, a dating publication he built and sold before launching Hinge’s official subreddit, helping grow its early online community. Today, he helps founders turn scattered marketing into predictable growth as a Fractional CMO.
When he’s not building brands, Zach’s usually traveling the world, exploring new coffee shops, diving into saunas and cold plunges, or dancing salsa and playing pickleball.
Writing Cold Emails That Actually Get Responses
In this episode, you’ll learn:
Links & Resources:
If you’ve ever had a client ask you if you know anyone at a media outlet, this episode is for you. Building even a small list of media connections is incredibly valuable, both for your own visibility and for the clients you serve.
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
Get your notes app or a fresh piece of paper ready, because this conversation with former movie executive and tech entrepreneur Steven Puri took a turn into pure gold. We went so deep into the mechanics of productivity that we completely lost track of time—proving the exact focus concepts we were discussing! If you’ve ever felt like modern digital distractions are stealing your workday before you even get started, this episode is your ultimate antidote.
In this episode, Steven and I dive into the neuroscience of focus, master-level time-boxing, and actionable dopamine management for nurse solopreneurs. We break down why getting into a flow state isn’t just about willpower, but about building the right environment, audio cues, and routines to let your creative brain excel. Tune in to discover how you can transform a single hour of daily focus into monumental progress for your health writing business.
About Steven Puri
Steven is the Founder and CEO of The Sukha Company with the mission to help millions of people find their focus, achieve more and have a healthy work life.
Steven’s career started as a newscaster/interviewer for the #1 youth news show in the DC/Baltimore market (on WTTG-TV) and then as a junior software engineer & Thomas J. Watson Scholar at IBM. After attending USC in Los Angeles, he began working in film production and produced computer-generated visual effects for 14 movies including Independence Day which won the Academy Award for Visual Effects.
Steven’s first tech company was Centropolis Effects that produced those CGI effects, and he eventually sold it to the German media conglomerate Das Werk when he was 28.
Steven then produced some indie films and eventually went studio-side to develop and produce live-action features as a VP of Development & Production at 20th Century Fox (running the Die Hard and Wolverine franchises) and an EVP at DreamWorks Pictures for Kurtzman-Orci Productions (Star Trek 11, Transformers 1&2, Eagle Eye, Transformers: Prime, et al.).
After Fox, Steven returned to building tech companies and had two failed start-ups before founding The Sukha Company – ‘sukha’ means ‘happiness from self-fulfillment’ in Sanskrit. The Sukha is a focus app that bundles all the tools necessary to enter into a Flow State and a have healthy, productive workday.
Steven now lives in Austin, TX.
Dopamine Management and Time-Boxing for Nurse Writers
Today on the Savvy Scribe Podcast:
Mentioned Resources:
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
Welcome back, everyone! In this episode, I’m diving deep into a topic that has been on every writer’s mind lately: Artificial Intelligence. As a nurse with over 20 years of experience and a decade in the freelance health writing world, I’ve seen first-hand how AI is shifting the landscape. While it’s certainly disrupted the industry, I want to share why I believe this is actually an incredible time for clinicians to pivot into writing.
Key Takeaways
Actionable Steps
1. Pick a Niche Based on Internalized Expertise: Identify a clinical area you know so well you could talk about it in your sleep. This “internalized” knowledge is your competitive advantage over AI.
2. Define Your Positioning: Create a clear statement for your LinkedIn and pitches using this formula: “I help [target audience] with [specific service] so they can [desired result].”
Thank you for tuning in! Remember, your clinical voice is more valuable now than ever. Keep writing, stay savvy, and I’ll catch you in the next episode.
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
Transitioning from bedside nursing into healthcare content creation comes with a steep learning curve—especially when learning how to tailor your voice for different readers. In this episode of The Savvy Scribe, I sat down with Jeanese Ex, RN, BSN—an experienced obstetrics nurse who successfully pivoted into medical writing and continuing education development following a career-altering injury.
Jeanese shares how bedside charting skills translate seamlessly into health copywriting, how she built her own Florida Board of Nursing-approved CEU portal, and the subtle yet critical differences between creating content for consumers versus clinicians.
Mastering the Art of Writing for Patient Education and Clinicians
When health writers transition between consumer and professional content, adjusting tone, readability, and depth is essential. During the episode, Jeanese breaks down key strategies for writing for patient education while maintaining clinical rigor when writing for peer audiences:
About Jeanese Ex
Jeanese Ex is an RN, BSN with more than 20 years of nursing experience, primarily in women’s health, labor and delivery, postpartum, antepartum, nursery, OB triage, and critical care float nursing. Throughout a diverse career, she has served as a bedside nurse, charge nurse, preceptor, educator, and patient advocate. Jeanese has also been involved in perinatal bereavement care for over a decade—an experience that deeply shapes her approach to education, communication, and compassionate nursing practice.
Following a severe hip injury that led to an extended step away from bedside care, Jeanese reimagined how clinical expertise could serve the healthcare community beyond direct patient care. In October 2025, she joined Savvy Nurse Writer’s Plan Produce Profit program, harnessing years of clinical knowledge, lived experience, and teaching insight to launch Altruistic Nurse Writer, LLC, where she creates nurse-led educational content and continuing education courses.
As an approved Continuing Education provider—developed in collaboration with Teresa Sanderson—Jeanese offers six OB-focused CE courses covering critical topics such as neonatal grief, maternal sepsis, hypertension in pregnancy, compassion fatigue, trauma-sensitive birth care, and becoming an OB nurse navigator.
What began as an unexpected career disruption evolved into a powerful opportunity to bridge clinical background, writing, and a passion for nurse education. Today, Jeanese works to ensure nurses feel prepared, supported, and confident while demonstrating that nursing knowledge can make a lasting impact far beyond the bedside.
Resources & Show Links
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
Relying on a single source of income can leave healthcare professionals vulnerable to burnout, industry layoffs, and physical demands that make long-term bedside care challenging. In this episode of The Savvy Scribe, I sat down with Athena Brownson, a veteran Denver-based real estate broker and developer with 13 years of industry experience.
Athena shares her journey into real estate, how she navigates entrepreneurship while managing a chronic illness (Lyme disease), and how nurses can leverage real estate and side investments to build lasting financial stability. I also break down my actionable Red, Yellow, Green framework—a practical method designed to combat burnout and manage energy levels effectively.
Building Side Income Beyond Client Writing for Healthcare Professionals
Diversifying your income portfolio is one of the most effective ways to secure your financial future beyond direct patient care or client work. In this episode, Athena breaks down how to create scalable side income streams, overcome the traps of hustle culture, and protect your energy:
About Athena Brownson
Athena Brownson is redefining what it means to thrive in the real estate industry. A former professional skier who endured nine knee surgeries and two neck operations, Athena’s initial impression of real estate was far from positive—viewing REALTORS as dime-a-dozen salespeople. But a life-changing mentorship and her own unstoppable drive transformed her skepticism into passion. Over the last decade, Athena has risen to become one of Colorado’s most trusted and top-performing REALTORS, blending sharp market insight, unmatched negotiation skills, and a creative eye for design that unlocks the true potential of every property.
What sets Athena apart isn’t just her professional expertise —it’s her remarkable story of resilience. After being diagnosed with chronic Lyme disease, Athena faced debilitating challenges that could have ended her career. Instead, she turned adversity into her superpower, rebuilding her business with even greater focus and purpose.
Today, Athena inspires audiences by sharing hard-won lessons on overcoming setbacks, building a relationship-driven business, and leveraging real estate as a tool for financial freedom. Whether mentoring agents, guiding buyers and investors, or captivating podcast listeners, Athena’s authenticity, innovative strategies, and commitment to empowering others make her an unforgettable voice in both real estate and personal development.
The Red, Yellow, Green Daily Energy Framework
To avoid burnout when balancing a bedside career, freelance writing, or side investments, match your daily workload to your current energy levels:
Green Days (High Energy & Focus): Reserved for deep-brain work, high-volume writing, strategic planning, or complex research.
Yellow Days (Moderate Energy): Best for light outlines, basic research, drafting familiar topics, or administrative follow-ups.
Red Days (Low Energy / Recovery): Intended for minimal viable tasks—checking email, low-pressure check-ins, or getting necessary rest without guilt.
Resources & Show Links
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
In this episode, I’m sharing what a decade of building a business, writing thousands of words, interviewing over 200 healthcare professionals, and running this podcast every week since 2019 has taught me about work life balance and focus.
In this episode:
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
In this episode, I sit down with my longtime friend and community member, Maria Jasanya. Based in Brooklyn, Maria is a nurse educator and medical writer who has mastered the art of balancing a traditional nursing career with multiple income streams.
She shares her journey from wanting to be a nurse since elementary school to becoming a nurse residency coordinator, adjunct professor, and prolific freelance writer. We dive deep into how a curious mind and a willingness to say “yes” to new opportunities can lead to a fulfilling and diversified professional life.
About Maria Jasanya
Maria Jasanya, MSN, RNC, CNM, CLC, CNE, is a Nurse Educator, Adjunct Nursing Faculty, Certified Nurse Midwife and Nurse Freelance Medical Writer with extensive experience in nursing education, maternal–child health, and professional development. She obtained her BSN from CUNY Hunter College in 2007, MSN from SUNY Downstate Medical Center in 2012 and a post-MSN certificate from SUNY Stony Brook in 2019.
Maria is passionate about mentoring nurses, advancing nursing education, self and patient advocacy and improving maternal and newborn health outcomes by applying evidence-based research. She has devoted herself to be a lifelong learner and encourages nurses to do the same!
Key Takeaways
Advice for Nurses Seeking Change
Follow Maria on Socials!
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
Setting boundaries isn’t just about saying “no”; it’s about building the infrastructure your life and business need to thrive. For many female founders and healthcare professionals, the transition from caregiver to entrepreneur brings a unique set of challenges where lines often get blurred. This episode with business strategist Dawn Andrews dives into why we struggle to hold the line and how to reclaim your time without the crushing weight of guilt.
About Dawn Andrews:
Dawn Andrews is the founder and CEO of Free Range Thinking and the host of the She’s That Founder Podcast. A dedicated “hockey mom” and seasoned leader, she serves as a business strategist for creatives and executives, guiding them to refine their leadership styles, assemble dream teams, and transform their professional visions into reality.
Today on the Savvy Scribe Podcast:
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
In this episode of The Savvy Scribe podcast, Janine sits down with nurse and freelance writer Trish Larsen to talk about building a freelance writing business while balancing a full-time job and family life. Trish shares her journey from bedside nursing to remote work and how she turned her natural writing skills into a flexible career.
Building a Freelance Writing Business as a Nurse
What You’ll Learn in This Episode
Key Takeaways
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
Send us Fan Mail
In this episode, I sit down with Marsha Battee, host of the Bossy Nurse podcast, to talk about something many writers struggle with—networking. If you’ve ever felt hesitant to put yourself out there (especially as an introvert), this conversation will help you rethink what networking really is and how to do it in a way that feels authentic and effective.
Networking Strategies for Introverts
What You’ll Learn in This Episode
Key Takeaways
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
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