Very fun episode here – Kevin received a large, mysterious and very lumpy envelope in the mail... and wanted to open it live on the podcast to see what wonders were inside.

Very interesting insights from the three professionals, with John's long history in direct mail marketing, Kevin learning about copy from old school guys raised on mail, and Daniel having no idea that direct mail still existed (just kidding – but only John ever worked in the medium).

The surprises inside are one thing.

But the savage commentary afterward was one of the most vicious dissections of an ad you'll ever witness. It was gruesome (and deserved).

And boy, are you gonna be happy you watched it unfold. This show became a one-stop complete seminar on how to target audiences with real power, grab their attention quickly, and drag them kicking and screaming deep into your pitch...

... while applying everything in your Bag O' Tricks to win your prospects over and get them to throw money at you gleefully.

Direct mail is the grizzled parent of all marketing done today by email and websites. Everything that worked to make direct mail so potent a few decades ago still brings home the bacon, no matter what medium you're using.

Essential show here. Plus, you'll laugh your butt off, as usual...