In this episode of The Flywheel Effect, Brent Sonnek-Schmelz sits down with Joe Crisara, founder of Service MVP, to unpack how service-based thinking can unlock hidden revenue in home service businesses. Drawing from decades of experience across plumbing, HVAC, and beyond, Joe makes a compelling case for building recurring revenue models—even in traditionally project-based industries.

Joe explains how companies often overlook ongoing service opportunities that customers are already asking for. Whether it’s garage floor maintenance or upgraded dog boarding, the key is anticipating needs and packaging those services with intention. According to Joe, offering “good, better, best” pricing—with service baked in—isn’t just about customer care. It’s a way to boost profit margins and business valuation.

Brent and Joe also touch on how recurring revenue helps stabilize hiring, supports long-term growth, and adds significant value at exit. For any business owner thinking beyond the next job, this conversation is a must-listen.