#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What are the KPIs that you are most often asked to track?

Q2 What are the KPIs that you are most often asked to optimize toward?

Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why?

Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood?

Q5 What KPI would you like to see go away forever, never to be spoken of again and why?

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