#PPCChat Roundup - Behind the Scenes of Paid Search

EP312 - Running PPC in a World Economic Chaos


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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Are the brands you work with worried about the current global economic chaos set off by US tariff actions? If so, what are they concerned about and if not, why not?


Q2 Are the brands that you work with being impacted by the current global economic chaos set off by US tariff actions? If so, how are they being impacted and how is it impacting your PPC strategy and management?


Q3 How concerned are you, as a PPC professional, about the current global economic chaos? What concerns you the most and do you have any plan on how to deal with those concerns? If you are unconcerned, why are you unconcerned?

Q4 Switching gears - this week Elon Musk added more companies to his lawsuit targeting companies which he says unfairly boycotted advertising on X (formerly Twitter) - What are your thoughts on this both as a PPC professional and on behalf of your clients/brands?


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#PPCChat Roundup - Behind the Scenes of Paid SearchBy TheMarketingAnu

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