#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner, about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025"

Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-house

Q2 What are your general feelings towards AI

Q3 What wouldn’t you allow AI to touch

Q4 What has AI changed the most for you

Q5 Does your Lead Gen team use Performance Max

Exit questions:

What’s one thing you want to leave people with

Advice to freelancers wanting to pitch - what is important to you as a client

Best advice you have been given

Imposter Syndrome moment

Thank you for listening!

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