#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI

Q1 What is it like being a LinkedIn influencer

Q2 What are your biggest frustrations with the industry right now?

Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances?

Q4 What is your position on using PMAX and under what circumstances?

Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances?

What is a horror story regarding a platform (performance, support, etc.) that you have experienced?

What’s one thing you want to leave people with

Advice to freelancers wanting to pitch - what is important to you as a client

What advice have you been given

Imposter Syndrome moment

Thank you for listening!

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