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EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley
Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect
EP314 Profit With A Plan Podcast
Released August 5, 2025
Guest: Tim Bradley, Co-Founder of Pennant Video
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎙️Episode Summary:
In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.
🔑 Key Takeaways:
How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions
The ripple effect of video across your entire digital footprint
Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling
The importance of aligning your video library with your sales team’s needs
How to build trust through production value—without breaking the bank
⏱️ Timestamps & SEO Topics:
00:05 – 00:52
🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™
Keywords: B2B video marketing, mid-funnel engagement, marketing framework
01:17 – 02:56
🎯 What is Profit With A Plan?
Keywords: business profitability, scaling strategy, business valuation, Marcia Riner
03:15 – 03:41
🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy
Keywords: creative leadership, B2B tech brands, Pennant Video
04:15 – 05:01
🎯 From Childhood Storytelling to Brand Strategy
Keywords: creative origin story, video production journey, storytelling in business
06:00 – 07:28
🎯 Why Video Needs to Be a Priority in B2B Marketing
Keywords: video-first mindset, digital content strategy, ripple effect of video
07:29 – 08:33
🎯 Video Builds Brand Trust & Sales Enablement Simultaneously
Keywords: sales enablement tools, brand trust, professional video vs DIY
09:33 – 11:05
🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most
Keywords: buyer journey, digital touchpoints, mid-funnel strategy
11:52 – 13:14
🎯 Keeping Engagement After the Click: The “Messy Middle”
Keywords: customer journey, attention to action, funnel strategy
13:14 – 15:18
🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement
Keywords: brand anthem video, explainer video strategy, customer testimonial videos
15:18 – 16:41
🎯 How to Produce High-Quality, Authentic Testimonials That Convert
Keywords: video testimonials, customer proof, production value, trust-building content
17:00 – 20:51
🎯 Why Explainer Videos Are the Workhorses of B2B Sales
Keywords: explainer videos, sales video library, personalized buyer experiences
23:44 – 26:17
🎯 The Power of Anthem Videos for Emotional Connection
Keywords: brand mission video, emotional marketing, values-based messaging
26:34 – 28:06
🎯 Why Every Small Business Needs a Strategic Video Plan
Keywords: small business marketing, B2B storytelling, brand positioning for startups
28:06 – 31:57
🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™
Keywords: startup video marketing, affordable brand video, scalable content strategy
32:25 – 33:59
🎯 The Ripple Effect: Maximize ROI From a Single Video Asset
Keywords: content repurposing, digital brand strategy, video ROI, scalable content
34:00 – 36:00
🎯 Final Thoughts: Your Video Library is a Business Asset
Keywords: content library, B2B lead nurturing, evergreen marketing
36:02 – 37:35
🎯 Where to Learn More from Tim Bradley & Pennant Video
Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn
🔗 Resources Mentioned:
Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com
Follow Tim on LinkedIn: Tim Bradley | Pennant Video
🔎 SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy
💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
View all episodes
By Marcia Riner - Business Growth Strategist
5
2121 ratings
Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect
EP314 Profit With A Plan Podcast
Released August 5, 2025
Guest: Tim Bradley, Co-Founder of Pennant Video
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎙️Episode Summary:
In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.
🔑 Key Takeaways:
How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions
The ripple effect of video across your entire digital footprint
Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling
The importance of aligning your video library with your sales team’s needs
How to build trust through production value—without breaking the bank
⏱️ Timestamps & SEO Topics:
00:05 – 00:52
🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™
Keywords: B2B video marketing, mid-funnel engagement, marketing framework
01:17 – 02:56
🎯 What is Profit With A Plan?
Keywords: business profitability, scaling strategy, business valuation, Marcia Riner
03:15 – 03:41
🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy
Keywords: creative leadership, B2B tech brands, Pennant Video
04:15 – 05:01
🎯 From Childhood Storytelling to Brand Strategy
Keywords: creative origin story, video production journey, storytelling in business
06:00 – 07:28
🎯 Why Video Needs to Be a Priority in B2B Marketing
Keywords: video-first mindset, digital content strategy, ripple effect of video
07:29 – 08:33
🎯 Video Builds Brand Trust & Sales Enablement Simultaneously
Keywords: sales enablement tools, brand trust, professional video vs DIY
09:33 – 11:05
🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most
Keywords: buyer journey, digital touchpoints, mid-funnel strategy
11:52 – 13:14
🎯 Keeping Engagement After the Click: The “Messy Middle”
Keywords: customer journey, attention to action, funnel strategy
13:14 – 15:18
🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement
Keywords: brand anthem video, explainer video strategy, customer testimonial videos
15:18 – 16:41
🎯 How to Produce High-Quality, Authentic Testimonials That Convert
Keywords: video testimonials, customer proof, production value, trust-building content
17:00 – 20:51
🎯 Why Explainer Videos Are the Workhorses of B2B Sales
Keywords: explainer videos, sales video library, personalized buyer experiences
23:44 – 26:17
🎯 The Power of Anthem Videos for Emotional Connection
Keywords: brand mission video, emotional marketing, values-based messaging
26:34 – 28:06
🎯 Why Every Small Business Needs a Strategic Video Plan
Keywords: small business marketing, B2B storytelling, brand positioning for startups
28:06 – 31:57
🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™
Keywords: startup video marketing, affordable brand video, scalable content strategy
32:25 – 33:59
🎯 The Ripple Effect: Maximize ROI From a Single Video Asset
Keywords: content repurposing, digital brand strategy, video ROI, scalable content
34:00 – 36:00
🎯 Final Thoughts: Your Video Library is a Business Asset
Keywords: content library, B2B lead nurturing, evergreen marketing
36:02 – 37:35
🎯 Where to Learn More from Tim Bradley & Pennant Video
Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn
🔗 Resources Mentioned:
Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com
Follow Tim on LinkedIn: Tim Bradley | Pennant Video
🔎 SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy
💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.
We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit!
Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.
🎧 Subscribe & Never Miss an Episode!
Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!
👤 About Marcia Riner
Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.
Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️