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EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
š Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025
GUEST: Ā Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite ProfitĀ®
šÆ Episode Summary
You may think you're customer-focusedābut if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
š„ What Youāll Learn
Why most buyer personas fail in todayās fast-changing market
The real reason your product or offer isnāt converting
What AI buyer twins are and how to use them
How to test marketing assets before spending a dollar
Why direct customer feedback is often misleading
How to adapt to the rise of the omniscient buyer
ā±ļø Timestamp Highlights
[00:00] Are you truly buyer-centricāor building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time
š Resources & Links
https://andyhalko.com
https://insivia.com
https://buyertwin.comĀ
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com
š Profit-Driven Resources (CTAs)
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machineāwithout adding more work to your plate.
š Learn more at ProfitBoosterPod.com
š Free Growth & Marketing Audit
Your leads should be converting. Letās find out whatās missing.
š Book yours now at ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
View all episodes
By Marcia Riner - Business Growth Strategist
5
2323 ratings
š Episode Title
Stop Guessing: How to Know Exactly What Your Buyer Wants
Released: September 2, 2025
GUEST: Ā Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System
HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite ProfitĀ®
šÆ Episode Summary
You may think you're customer-focusedābut if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
š„ What Youāll Learn
Why most buyer personas fail in todayās fast-changing market
The real reason your product or offer isnāt converting
What AI buyer twins are and how to use them
How to test marketing assets before spending a dollar
Why direct customer feedback is often misleading
How to adapt to the rise of the omniscient buyer
ā±ļø Timestamp Highlights
[00:00] Are you truly buyer-centricāor building backwards?
[06:40] Why most personas fail and what to use instead
[11:50] Creating and using AI-powered customer twins
[17:10] Using BuyerTwin to test offers before launch
[22:35] How to pivot when your market shifts
[27:15] Innovating to match buyer needs in real time
š Resources & Links
https://andyhalko.com
https://insivia.com
https://buyertwin.comĀ
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112
https://InfiniteProfitConsulting.com
š Profit-Driven Resources (CTAs)
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machineāwithout adding more work to your plate.
š Learn more at ProfitBoosterPod.com
š Free Growth & Marketing Audit
Your leads should be converting. Letās find out whatās missing.
š Book yours now at ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
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