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EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.
She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.
Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.
The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.
Takeaways:
- Learning from mistakes is crucial in digital marketing.
- Understanding client goals is key to successful PPC campaigns.
- Creating a supportive environment encourages team members to share failures.
- AI can introduce challenges in PPC that require careful management.
- Mistakes can lead to valuable learning opportunities.
- It's important to focus on what truly matters to clients.
- Communication with clients about mistakes can strengthen relationships.
- A structured QA process can help prevent errors in campaigns.
- Collaboration with other marketing teams enhances PPC effectiveness.
- Embracing a culture of learning from failures can drive success.
Chapters
00:00 Introduction to Reva Minkoff and Her Background
03:55 The Importance of Learning from Mistakes
07:54 Navigating Client Relationships and Expectations
11:58 Understanding Client Goals and Metrics
15:49 The Role of Collaboration in Marketing Success
19:20 Navigating Campaign Goals and Conversions
22:38 The Importance of Quality Assurance in Campaigns
24:30 Creating a Safe Environment for Mistakes
26:28 Learning from Failures and Client Goals
28:13 The Role of AI in PPC Campaigns
33:20 Reflections on a PPC Career Journey
Find Reva on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
View all episodes
By Anu Adegbola
5
1010 ratings
In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns.
She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals.
Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them.
The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations.
Takeaways:
- Learning from mistakes is crucial in digital marketing.
- Understanding client goals is key to successful PPC campaigns.
- Creating a supportive environment encourages team members to share failures.
- AI can introduce challenges in PPC that require careful management.
- Mistakes can lead to valuable learning opportunities.
- It's important to focus on what truly matters to clients.
- Communication with clients about mistakes can strengthen relationships.
- A structured QA process can help prevent errors in campaigns.
- Collaboration with other marketing teams enhances PPC effectiveness.
- Embracing a culture of learning from failures can drive success.
Chapters
00:00 Introduction to Reva Minkoff and Her Background
03:55 The Importance of Learning from Mistakes
07:54 Navigating Client Relationships and Expectations
11:58 Understanding Client Goals and Metrics
15:49 The Role of Collaboration in Marketing Success
19:20 Navigating Campaign Goals and Conversions
22:38 The Importance of Quality Assurance in Campaigns
24:30 Creating a Safe Environment for Mistakes
26:28 Learning from Failures and Client Goals
28:13 The Role of AI in PPC Campaigns
33:20 Reflections on a PPC Career Journey
Find Reva on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
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