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EP323 Your Story Is Your Growth Strategy: Turning Purpose Into Profit
š Episode Title
Your Story Is Your Growth Strategy: Turning Purpose Into Profit
Released October 21, 2025
Guest: Dan Grech | Pulitzer Prizeāwinning NPR and PBS journalist turned entrepreneur and educator
Host: Marcia Riner, Business Growth Strategist | Infinite ProfitĀ®
šÆ Episode Summary
Most entrepreneurs treat their story like background fluffābut itās actually their most powerful growth tool. Pulitzer Prizeāwinning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.
Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an āAboutā page.
š„ What Youāll Learn
Why your founder story drives more sales than any marketing tactic
How to become the āJediā in your clientās hero journey
The 3 steps of story-driven growth: Define, Deploy, Ignite
How to build a brand that attracts both clients and top talent
The missing link between authenticity, AI, and storytelling
How to create a business thatās purpose-driven, not just profit-driven
ā±ļø Timestamp Highlights
[00:00] Why your story is your biggest growth asset
[03:00] Danās journalism roots and early storytelling lessons
[08:00] Reinventing as a business storyteller and starting BizHack Academy
[12:00] Turning strangers into buyers through trust and story
[16:00] From āMe Tooā businesses to story-driven brands
[20:00] The 3-step Story-Driven Growth framework explained
[25:00] Using AI to define and document your founder story
[28:00] How story aligns culture, hiring, and marketing
[31:00] Real-world examples: The Greater Need and Textamol
[36:00] Danās challenge to every listenerāstart your Why Chain today
š Resources & Links
Dan Grechās free 30-minute business story consultation
https://thestorydrivenbusiness.com
Ā
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
š Profit-Driven ResourcesĀ
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machineāwithout adding more work.
š Learn more at https://ProfitBoosterPod.com
š Free Growth & Marketing Audit
Your leads should be converting. Letās find out whatās missing.
š Book yours now at https://ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
View all episodes
By Marcia Riner - Business Growth Strategist
5
2222 ratings
š Episode Title
Your Story Is Your Growth Strategy: Turning Purpose Into Profit
Released October 21, 2025
Guest: Dan Grech | Pulitzer Prizeāwinning NPR and PBS journalist turned entrepreneur and educator
Host: Marcia Riner, Business Growth Strategist | Infinite ProfitĀ®
šÆ Episode Summary
Most entrepreneurs treat their story like background fluffābut itās actually their most powerful growth tool. Pulitzer Prizeāwinning journalist turned entrepreneur Dan Grech reveals how to use your story as a strategic asset to attract customers, inspire your team, and grow with purpose.
Discover the 3-step Story-Driven Business framework and why every founder should lead with the story that fuels their mission, not just sit on an āAboutā page.
š„ What Youāll Learn
Why your founder story drives more sales than any marketing tactic
How to become the āJediā in your clientās hero journey
The 3 steps of story-driven growth: Define, Deploy, Ignite
How to build a brand that attracts both clients and top talent
The missing link between authenticity, AI, and storytelling
How to create a business thatās purpose-driven, not just profit-driven
ā±ļø Timestamp Highlights
[00:00] Why your story is your biggest growth asset
[03:00] Danās journalism roots and early storytelling lessons
[08:00] Reinventing as a business storyteller and starting BizHack Academy
[12:00] Turning strangers into buyers through trust and story
[16:00] From āMe Tooā businesses to story-driven brands
[20:00] The 3-step Story-Driven Growth framework explained
[25:00] Using AI to define and document your founder story
[28:00] How story aligns culture, hiring, and marketing
[31:00] Real-world examples: The Greater Need and Textamol
[36:00] Danās challenge to every listenerāstart your Why Chain today
š Resources & Links
Dan Grechās free 30-minute business story consultation
https://thestorydrivenbusiness.com
Ā
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
š Profit-Driven ResourcesĀ
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machineāwithout adding more work.
š Learn more at https://ProfitBoosterPod.com
š Free Growth & Marketing Audit
Your leads should be converting. Letās find out whatās missing.
š Book yours now at https://ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
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