Summary

In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions.

Takeaway

• Learning from mistakes is crucial in the marketing industry.
• Effective communication with clients is essential during crises.
• Managers should create a supportive environment to reduce anxiety in their teams.
• Over-segmenting PPC campaigns can dilute effectiveness.
• Authenticity in marketing helps build trust with clients and audiences.
• It's important to encourage team members to take calculated risks.
• Career progression should be based on readiness, not just ambition.
• Mistakes are part of the learning process in digital marketing.
• Ayisha's motto: 'Get clicks or die trying.'

Chapters

00:00 Introduction to Aisha and Paddle Sports

02:54 Learning from Mistakes: Aisha's F Up Story

05:51 The Impact of Oversights in PPC Campaigns

09:00 Client Communication and Damage Control

11:56 Lessons Learned and Moving Forward

14:52 The Role of Managers in Team Dynamics

17:59 Best Practices in PPC Campaign Management

20:53 The Importance of Authenticity in Marketing

23:53 Encouraging a Positive Work Environment

26:48 Career Progression in Digital Marketing

29:59 Conclusion and Future Engagements

Find Ayisha on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

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