In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around.

Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients.

The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes.

Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.

00:00 Introduction to PPC Live Podcast

00:47 Meet Elisabetta Nicoli: PPC Expert

06:13 Diving into the Mistake

11:01 Handling the Aftermath

16:30 Lessons Learned and Moving Forward

17:26 The Importance of a Checklist

18:27 Questioning Good Results

20:06 Owning Your Mistakes

21:23 Creating a Culture of Transparency

24:26 Learning from Industry Mistakes

27:12 The Role of AI in Digital Marketing

30:00 Final Thoughts and Career Reflections

33:04 Upcoming Events and Opportunities

Find Betty on ⁠LinkedIn⁠ ⁠

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st or October 22nd

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