In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding.

Takeaways:

• Not every new bit of business is good for your business.
• Understanding profit margins is crucial before onboarding clients.
• Communication is key to resolving issues quickly.
• Red flags in clients don't mean they're bad; they may just need more development.
• Building a supportive team environment fosters growth and learning.
• Mistakes are valuable learning opportunities in the PPC industry.
• AI should not replace fundamental campaign structures.
• Psychological safety allows for honest discussions about mistakes.
• Client relationships can improve through transparency and collaboration.
• It's important to share experiences of failure to help others grow.

Chapters

00:00 Introduction and Background

02:47 The Importance of Discovery Calls

05:49 Identifying Red Flags in Client Relationships

08:46 Learning from Mistakes and Team Dynamics

11:47 The Role of Management in Mistake Recovery

14:48 Client Communication and Expectations

17:47 Conclusion and Key Takeaways

21:25 Navigating Client Conversations

23:52 Understanding Client Needs and Expectations

27:23 The Importance of Team Support

30:02 Common Mistakes in PPC Campaigns

34:27 The Value of Sharing Mistakes

37:12 From Setbacks to Success

Find Chris on ⁠LinkedIn⁠

The tool I mentioned to calculate Revenue (or Profit) on investment

Sponsor Chris to raise money for Park Run

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

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