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EP330: How to Find Writing Clients Without Cold Pitching All Day
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In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach.
Why Cold Pitching Isn’t Enough
- Cold pitching takes time and emotional energy with no guaranteed response.
- Spam filters and ignored inboxes make results unreliable.
- It can lead to self-doubt and burnout if it’s your only strategy.
3 Alternative Ways to Find Freelance Writing Clients
1. Referrals from Your Network
2. Increase Visibility on LinkedIn
3. Share Value First Through Content
Key Takeaways
- Cold pitching still works, but it should be just one part of your client strategy.
- Building trust and visibility attracts higher-quality, long-term clients.
- You don’t need to hustle all day—choose one channel and start showing up with purpose.
- The best clients aren’t always on job boards; they’re in your network or silently watching your content.
Next Steps
- Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.
- Create one trust-building piece of content.
- Tell your network you’re taking on new clients.
You don’t need to chase every opportunity. A well-built system brings the right clients to you.
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!
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By Janine Kelbach
4.9
7171 ratings
Send us a text
In this episode, I share why relying on cold pitching alone is not a sustainable way to build your freelance writing business. While cold outreach can still land clients, it often leads to burnout, frustration, and minimal returns. Instead, I offer alternative strategies that attract clients to you through trust, visibility, and value-driven outreach.
Why Cold Pitching Isn’t Enough
- Cold pitching takes time and emotional energy with no guaranteed response.
- Spam filters and ignored inboxes make results unreliable.
- It can lead to self-doubt and burnout if it’s your only strategy.
3 Alternative Ways to Find Freelance Writing Clients
1. Referrals from Your Network
2. Increase Visibility on LinkedIn
3. Share Value First Through Content
Key Takeaways
- Cold pitching still works, but it should be just one part of your client strategy.
- Building trust and visibility attracts higher-quality, long-term clients.
- You don’t need to hustle all day—choose one channel and start showing up with purpose.
- The best clients aren’t always on job boards; they’re in your network or silently watching your content.
Next Steps
- Choose one strategy to implement this week—referrals, LinkedIn engagement, or a content lead magnet.
- Create one trust-building piece of content.
- Tell your network you’re taking on new clients.
You don’t need to chase every opportunity. A well-built system brings the right clients to you.
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
Support the show
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!