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EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy
In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation.
They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.
Takeaways:
- Social media can significantly impact professional reputation.
- AI tools require a modern campaign structure to be effective.
- Purposeful marketing is essential for success in PPC.
- Current industry mistakes include slapping AI on outdated strategies.
- Landing pages are crucial for PPC success and should be optimized.
- Understanding the purpose behind actions in PPC is vital.
- The importance of collaboration between PPC and CRO teams.
- Mistakes can lead to opportunities for learning and improvement.
00:00 Introduction and Background of Aaron Levy
02:46 The Importance of Context in Marketing
05:43 Golf: A Personal Passion and Its History
08:35 Learning from Mistakes in Marketing
11:29 The Google Alpha Incident
14:26 The Aftermath and Lessons Learned
17:18 The Dichotomy of Google and Advertisers
18:32 The Pressure of Advertising Performance
19:50 Navigating Changes at Google
20:55 The Impact of Public Scrutiny
21:53 Purposeful Communication in a Digital Age
23:48 Building Confidence Through Experience
26:34 Leveraging Influence for Change
32:29 Mistakes in AI Implementation
34:56 The Importance of Structure in Campaigns
Find Aaron on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
View all episodes
By Anu Adegbola
5
1010 ratings
In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation.
They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners.
Takeaways:
- Social media can significantly impact professional reputation.
- AI tools require a modern campaign structure to be effective.
- Purposeful marketing is essential for success in PPC.
- Current industry mistakes include slapping AI on outdated strategies.
- Landing pages are crucial for PPC success and should be optimized.
- Understanding the purpose behind actions in PPC is vital.
- The importance of collaboration between PPC and CRO teams.
- Mistakes can lead to opportunities for learning and improvement.
00:00 Introduction and Background of Aaron Levy
02:46 The Importance of Context in Marketing
05:43 Golf: A Personal Passion and Its History
08:35 Learning from Mistakes in Marketing
11:29 The Google Alpha Incident
14:26 The Aftermath and Lessons Learned
17:18 The Dichotomy of Google and Advertisers
18:32 The Pressure of Advertising Performance
19:50 Navigating Changes at Google
20:55 The Impact of Public Scrutiny
21:53 Purposeful Communication in a Digital Age
23:48 Building Confidence Through Experience
26:34 Leveraging Influence for Change
32:29 Mistakes in AI Implementation
34:56 The Importance of Structure in Campaigns
Find Aaron on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter
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